The company also avails accessories for all its computer products. The company’s strong belief in innovation has seen it grow its brand from a humble motherboard manufacturing company to now a global player in the IT market. Samsung has beat out Apple in global smartphone sales with a worldwide market share of 27 percent. Lenovo is one of the Apple Competitors for all its products – Smartphones, Laptops and Tablets. Among these devices, laptops have mainly made brand Toshiba quite popular in the market. Given that Apple operates in the desktop and laptop computer, smartphone and entertainment technology spaces, it faces competition from an ever-growing array of peers and from a number of different sides. Microsoft Corporation has made significant contributions to the IT industry. Right from the iPhone, iPod, iPad and even the Macintosh line of computers. As of late 2013, phones running Android, the mobile operating system designed by Google, were leading the smartphone OS arena at nearly 80 percent versus Apple's 17 percent [source: Fox News ]. Through its rich history and notable success, Sony has set its own standards for electronic devices, instead of imitating other brands. Microsoft is also quite famous in other markets like in entertainment products. Apple reaps all the rewards from iPhone sales. Some of them have a strong presence in Laptops whereas others have a strong presence in Smartphones. Let's stay in touch :). I love writing about the latest in marketing & advertising. With a few years have passed on, these two companies even compete fiercely with Dell’s XPS line taking Apple head-on in the PC market. Korean smartphone maker Samsung is beating Apple in global smartphone sales, as Chinese makers like Xiaomi, Oppo and Huawei are closing in. • List of AAPL Competitors The company in the 2nd quarter of 2015 has shipped approximately 13.8 million units worldwide which indicate that this rand is rapidly gaining popularity in the extremely competitive smartphone market. Also, brand Samsung has a significant share of the Smartphone market. Among many others, Sony laptops contribute a significant percentage to the brand’s annual revenues and net worth. Every product of Apple launched is a revolution. … Feel free to comment below. Sony is also a competitor to Apple’s iphone though it nowhere near the level of Samsung in competition with Apple. A man leaves an Apple store in Beijing, Thursday, Jan. 3, 2019. Samsung does not have an equivalent high brand equity for its laptop segment but due to the residual branding of Smartphone, there is greater awareness and adoption of Samsung Laptops. Market share of Apple iPhone smartphone sales worldwide 2007-2020 Upgrading from same smartphone manufacturer India 2019, by brand Smartphone market share in … 4 in the global smartphone rankings after being leapfrogged by Chinese upstart Xiaomi. The bargaining power of suppliers is a relatively weak force in the … There is stiff competition between these two brands, especially for the computer, smartphone, and entertainment media markets. What You Should Know About Original Equipment Manufacturers (OEMs), Semiconductors: Understanding the Objects That Power Our Digital Lives. Today, Lenovo employees over 27,000 employees and has reported an estimated revenue of $45 billion in the financial year of 2017. There are those targeted for high-end users just as much as there are consumer friendly units which are way cheaper. This due to the affordable price range, good quality as well available for accessories and spare parts for Toshiba laptops. Nonetheless, the company retains its fair share of competitors. Although Samsung is the go to brand for Smartphones, the same cannot be said about its laptop. Sony Corporation is one of the leading electronics companies in the world today. First of all, Google own the smartphone operating system Android, which indirectly competes with Apple phones through being licenced to companies like Samsung. You must know that the founder of Microsoft Bill gates put in every effort to ensure that his company achieves its intended goals, mission and visions. The quality of these products is excellent, and their prices are affordable to all. Gartner analysts expect Apple will launch its first 5G smartphone in the third quarter of 2020. Many of Apple's primary competitors are primarily manufacturers of computers. Apple has slipped to No. Industrial organization is a field of economics dealing with the strategic behavior of firms, regulatory policy, antitrust policy and market competition. When we consider Samsung as one of the top Apple competitors, we are definitely considering its smartphone as a competitor much above their laptops. Samsung today is one of the largest and most profitable companies in Asia and the world in general. Today, Apple has about six range of computers namely, MacBook, MacBook Air, MacBook Pro, MacBook mini, and iMac. Apple produces quality products across different segments of consumers, naturally, it has to combat fierce competition across each of these segments. This Chinese company offers consumer PCs as well as mobile phones and other electronics. All-in-one PCs (AIO PCs) are desktop computers that integrate into one product all of the components of a computer except for the keyboard and mouse. Post-split, HP Inc., has made tremendous strides as it continues to provide users with quality and affordable products and is. A killer application, or "killer app" is a software program, feature, or user-interface perceived as innovative enough to influence trends and sales. The later in particular made several headlines with its very sleek designs and innovative technology. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Top 20 OTC Brands or Over The Counter Drugs, Top 10 Adidas competitors - Adidas competitor analysis, Top 10 Fila Competitors - Competitor analysis of Fila, Top 10 Puma Competitors - Puma competitor analysis, Top 10 Reebok Competitors - Reebok competitor analysis, 11 Top Coca cola competitors - Competitor analysis of Coca cola. Seven months ago, on the verge of Samsung’s Galaxy S9 reveal at Mobile World Congress, the Korean electronics giant still trailed Apple’s lead in the U.S. smartphone market (among adults, ages 18 and … Samsung and Huawei crush Apple's smartphone global market share It wasn't long ago that it looked like Apple would overtake Samsung to grab the biggest chunk of … Besides, Huawei is the only brand that could compete with Apple in terms of brand image in the high-end space in China after Samsung’s failure.” Samsung’s share … Competition between Dell and Apple began when the former launched a rival product Dell DJ that although brought in significant revenue, it still didn’t match the standards and success of Apples iPod. Today, Acer has branched out its operations as it now develops, manufactures and supplies, not only computer and its hardware, but it also provides smartphones and entertainment media gadgets to its clientele. Apple, which usually launches new iPhones every year in the third quarter, was forced to push this year’s release to October owing to coronavirus-related supply chain disruptions. Toshiba is rapidly expanding especially in its laptop niche and will most likely prove to be a formidable computer manufactures in the years to come. Apple is undoubtedly one of the few brands that have enjoyed consistent success. GooglePlay is their own version of iTunes, which is big enough to worry the executives at Apple. Their devices are well assembled and feature great configuration and design. Unfortunately, it had to split up to form HP enterprise and HP Inc. with the later taking on the mantle of manufacturing and supplying computers, printers and offering IT solutions to users. Lenovo Group is another computer manufacturer that competes with Apple. Smartphone Manufacturers Among the most significant Apple products is the iPhone. When compared to Apple, Samsung can be the primary competitor to Apple’s Smartphones – The Iphone. The phones run on Android operating systems and feature exclusive software. It however also competes with Apple in the market of consumer PCs. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 quarter 2020 by 1.03 % year on year. Technical innovations, minimalistic designs, and creative marketing, Apple Inc. has branded itself as a game changer in the smartphone, laptop, and entertainment technology industry. Google is an obvious competitor to Apple in so many ways. Still, Apple clung to second place among smartphone makers with 15.8% of market share. The smartphones market is a rather competitive market dominated by established players such as Samsung, Huawei, Apple, Xiaomi, among others. Samsung’s Galaxy series and Note series are both premium series which are the major reason for dents in Iphone sales. Different options for the Xiaomi phones are available for various customer segments, and their prices vary accordingly. Hewlett packard also has a wide consultancy presence across the globe and is not concentrated on the US (something which Apple is known for). Microsoft and Apple have made huge stride through their years. Toshiba is one the widely recognized brands that provide a wide range of electronics. [3] The company has revolutionized the smartphone market and has created one of the most iconic brands in history. Acers partnership with Ferrari and entry into the smartphone market have seen the brand evolve from juts single market company into a diverse brand providing a wide range of computer products, hardware, software as well as mobile technologies. Your email address will not be published. Q2 2019 Highlights. This Chinese company has come up with sleek design and in the hearts of its Chinese markets as well as the global market. Google is a major Apple competitor in multiple fronts, including cloud storage, with the Google Drive competing against Apple's iCloud service. With Apple’s highly-anticipated iPhone event scheduled for today, we decided to revisit our earlier February 2018 analysis of the smartphone market, based on device manufacturer. A semiconductor is a class of electrical component found in many consumer and industrial products. Aside from the success, Apple has gained from its line of Mac computers; their smartphones are also doing well in the global market. With regards to competition, Dell majorly competes with HP, Acer, and Lenovo. Top 21 Samsung Competitors - Competitor analysis of Samsung Your email address will not be published. For many years now, Sony has put in a lot of effort, resources and time to provide its clientele with nothing but the best of products and services. Often referred to as 'two-horse race' about the competition between Apple and Samsung, the ';duopoly' has rewritten the rules of competition in smartphone industry. These phones have proven to be strong competitors to Apples iPhone and other renowned brands. Apple’s market strategy focuses on the higher end smartphone industry, while Samsung … Toshiba laptops are made to cater for all. Microsoft. The history of Acer is quite impressive, from the changing of the brand name from Multitech to Acer to being a globally recognized computer manufacturer and supplier in the world. Apple Inc. (AAPL) is one of the most widely recognized and popular companies the world over. Apple Corp. manufactures and markets a variety of computers and consumer electronics products, including smartphones, tablets and music players. One of HP's strengths is its broad, global presence, making it a particularly strong Apple competitor outside the U.S. Another major Apple competitor is Sony Corp. (SNE). Apple products have been synonymous with innovation, sleek design and approachable user interfaces for millions of users and for multiple decades. Click here to read the about global smartphone market in Q3 2019. I want to read on Dell 10-k Financial Report and new product and Apple 10-k to analysis their market value. The iPhone maker, who had recently … The original iPhone was released in 2007, and after the financial market maelstrom of 2008, Apple and its competitors have been selling their devices into … Aside from the interesting story of how the name Hewlett Packard came to be, the company also has an exciting success story. These include the Xbox and Xbox 360 streams that bring in a significant amount of revenue to this multinational corporation. Brand loyalty is the main reason for this success together with exceptional revenue growth which spiraled from 8 billion US dollars in 2004 to 234 billion by the end of 2015. Read more about Apple, Samsung in close competition for title of top smartphone seller on Business Standard. Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. As global sales of smartphones stall, the two companies with the largest slice of the market are losing ground to competition from China. Among the most significant Apple products is the iPhone. As a combined entity, HP struggled through various business hurdles to achieve success as a leading consumer PCs vendor. It is unbelievable to say that this company has achieved so much success over the years registering approximately 90 billion USD by 2017. Its Acer aspire series and travel mate series of computers has given Acer a domineering position in the computer market. Sales of its computer products have helped to launch Sony into the top ranks of electronics companies, and the company now offers an array of electronics from personal consumer products to video game consoles. Huawei grew 4.6% YoY, but the US trade ban will its growth momentum, especially in the overseas market. Today 90% of computers both mobile and desk-based utilize Microsoft software. Bargaining Power of Suppliers. Apple: The leader in profits. As a result, Hewlett packard is a strong Macbook competitor and competitor for all Apple laptops. Apple offers a wide range of products, and the company remains a fierce competitor in several markets ranging from laptops, entertainment media to smartphone mobiles. As in the computer space, though, Apple has not completely dominated the market. The smartphone industry is dominated by the likes of Blackberry, Apple, Samsung, Lenovo, and Microsoft. Pixel was specifically launched to challen the market dominance of the Apple Iphone and to bring a premium phone with an Android OS. Sony personal computers are incredibly popular in many markets around the world. The offers that appear in this table are from partnerships from which Investopedia receives compensation. In the first three quarters of the year, Apple and Chinese smartphone maker Xiaomi grabbed 12.8 per cent and 11.5 per cent market share, respectively. In the same quarter, Samsung led with 17.3% of the market, with Huawei third with 14.8%. The Taiwanese company ASUSTeK Computer Inc. – better known under the brand name Asus – has a long history of creating affordable PC components, peripherals and, more recently, tablets and smartphones. Macbook Air is one of the most loved Apple laptops because of small size and weight and battery capacity. Apple is also the market leader in the UK with 49.2% market share, and its two nearest competitors are Samsung, and Huawei with 29.12%, 9.46% market share respectively. This will encourage users to upgrade in countries where 5G network services are available. Unfortunately, Dell does not have smartphones and hence it is one of the Apple Competitors only for Laptops and is a primary competitor for Macbook. While value-driven Apple's market share (in terms of handsets shipped to the distributors) is lesser, the margins are industry-highest. It develops and manufactures computer hardware and software products as well as smartphones. We will further discuss the purpose of this market analysis in the next section. Smartphone enthusiast will agree with us that Xiaomi mobile devices are a great deal to buy considering their affordable pricing and excellent built quality. Samsung personal computers are a top favorite among consumers. Nonetheless, Sony does not only dominate the video game industry, but it is also a leading developer, manufacturer, and supplier of top of the line consumer electronics. Smartphones have become a part of everyday life for many, and their relevance is only growing as prices drop and access to new technology spreads. GAFAM stands for the stocks of Google, Apple, Facebook, Amazon, and Microsoft. Today, Samsung has developed into one of the largest and most profitable companies, both in the Asian region and in the world overall. Sony is a global leader in the market of personal computers which go by the moniker Sony VAIO. The phones run on Android operating systems. Their devices range from personal computers, television sets, and other consumer electronics. Apple’s other three big competitors in the country are LG, Motorola, and Google with 6.4%, 3.58% and 2.5% market share respectively. As in the computer space, though, Apple has not completely dominated the market. Even Apples own Mac computers run on Microsoft operating systems. Apple (AAPL) earned a net profit of $59 billion in 2018, making it the … The Samsung Galaxy and Note series have been responsible for reductions in iPhone sales for many years. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Lenovo has an excellent range of laptops and has an in depth product portfolio. Asus has several models which fall close and hence it is considered as one of the Apple Competitors. Samsung, a South Korean company producing both personal computers and smartphones, is a major competitor, particularly for the iPhone. Today with over 300, 000 employees worldwide, HP Inc. competes with top brands like Apple, Acer, and Dell. The revenue growth was below Apple Inc 's competitors average revenue growth of 14.91 %, recorded in the same quarter. Samsung grew 7.1% YoY, capturing over one-fifth of the global smartphone market share. Also, Microsoft licenses software products for computers. Can you suggest any further Apple competitors? The rivalry between these two companies goes back many years, with Dell even attempting to corner some of Apple's share of the mobile music player market with its Dell DJ, designed as an early competitor to the iPod. Google products are quite popular among computer and smartphone users and the company today has decided to venture into the smartphones market. An original equipment manufacturer (OEM) provides the components in another company's product, working closely with the seller of the finished product. Lenovo Group is a Chinese company that provides consumer PCs, mobile phones, and consumer electronics as well as software systems. Most recently, the company focuses on affordable consumer computer products. It develops … The company started off as a provider of computer devices and computer hardware back in 1976. Dell has participated in numerous acquisitions and other partnerships in recent years, though it does not offer smartphones. Although the company enjoyed tremendous success, it was until it acquired IBM Corporation that Lenovo gained popularity as the world leading PCs vendor. Similarly, some competitors try to emulate Apple to obtain a higher market share, but the company uses its leading design teams, talented engineers, to invest resources in research and development programs. Pixel smartphones are fierce contenders among the top Apple Competitors. The company which was founded in 1976 by Steve Jobs alongside his friends Steve Wozniak and Ronald Wayne started off humbly but grew slowly as the three became more innovative and business smart. Asus employs approximately 11,000 people across the world. Further, because the technology field is always changing and growing, there are frequently new companies entering the fray as well. ASUS group, headquartered in Taipei, Taiwan since 1989, provides customers with PC components and peripherals, notebooks, tablets, servers, and smartphones. HP was founded in 1939 by two individuals namely Williams Packard and David Hewlett. The smartphone market has become commoditized to the extent where rival firms are pushing the prices down and creating price wars. Asus began as a manufacturer of motherboards, and it has grown over nearly 30 years to become a leader in the global IT market. Apple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world. There are many additional competitors which seek to target a small portion of Apple's services or products. You can follow me on Facebook. December 17, 2017 By Hitesh Bhasin Tagged With: Brand competition. In particular, betw een 2007 and 2012, the number of competitors in the smartphone industry has incre ased by 50%, with an average share of new companies ov er total number of competitors of 19%. Google, however, has brought in its range of smartphones known as Pixel. Asus is a lower end competitor to Apple and one of the reasons Apple needs to keep an Eye on Asus is because of its small netbooks. Microsoft Corporation has made significant contributions to the IT industry. Dell Technologies (DVMT) is a manufacturer of both desktop and mobile computing devices and one of Apple's primary competitors. Here is a list of the top 11 Apple competitors; Dell is majorly known as a manufacturer of desk-based and mobile PCs. Xiaomi is a Chinese company that develops, manufactures and supplies smartphones and consumer electronics. However, the Android share is spread out over many devices and manufacturers. Business description. Apart from Samsung, Apple's largest challenger in the smartphone market, other competitors include Motorola and other phone companies that produce Android or Windows compatible smartphones. What’s worse is pixels design similarities to that of Apples iPhone which makes the competition between the two even more fierce. Samsung has maintained a loyal following of users who report great satisfaction with Samsung’s PCs. The chosen market for this market analysis example is the smartphone industry. Most of these players keep launching new models with small technology changes such as battery power, camera configuration and/processor. And even though he stepped down from the company, his plans, and vision for the Microsoft Corp. Have become an incredible reality. Samsung smartphones have revolutionized and impelled imitators in the mobile computing industry. HP Inc. (HPQ) has a history dating back to 1939 as part of the original Hewlett-Packard Co. With all of the competition, the consumer benefits from expanded innovation and lowered prices. Some of the recent developments in the market are: While we can’t give clear statics to show how well Dell is doing right now, speculation indicates that the company through significant acquisitions and partnerships has seen it double its sales and revenue in the recent years. Its video game consoles, i.e., Sony PlayStation have given brand Sony a notable dominance over the video game market. Huawei moved its way into a clear number two spot as the only smartphone vendor at the top of the market that saw volumes grow during 1Q19. In this way, Lenovo competes with Apple on many different product lines. The Above were all Apple Competitors in the market. Although it lacks in Marketing and Brand equity. The investment analyst firm Market Realist identified brand strength, innovation, supply chain management and premium pricing strategy as key factors in the company’s competitive advantage. 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